QUESTION FOUR $[30]$

Connecting with customers is a strategic effort to create relationships beyond the initial transaction. It

involves communication, but it is so much more. Connecting with customers is important because

connected customers tend to become repeat customers, and repeat customers are vital to business

success.

You have been appointed as the Marketing Manager at Nike $-$ taking the above into consideration,

discuss the processes that you would embark on to connect with Nike$$s customers.