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QUESTION FOUR Explain five (5) variables that an Operations Manager can manipulate to meet short to medium term capacity requirements. a) [10 Marks) b) Tiyendepamodzi

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QUESTION FOUR Explain five (5) variables that an Operations Manager can manipulate to meet short to medium term capacity requirements. a) [10 Marks) b) Tiyendepamodzi advertising is a national agency that provides advertising services to mass merchandising retailers. The firm's services fall into three categories: television, print media and radio. Tiyendepamodzi is planning its workforce for next year and estimates that for each sales Kwacha made, 0.002 hour of employee time is required. The forecast of next year's sales for each category is: Advertising Sales (X10.000) Category 1" Quarter 2 Quarter 3" Quarter Quarter K5200 K5000 K2000 K4000 K3500 K1000 Television K4200 Print Media K3700 K1500 K5000 K3500 K1500 Radio If there are 2000 hours per year for each employee (spread equally across the compute the total number of employees needed in each quarter. i. year) [S Marks] i. Two aggregate plans are now being evaluated by Tiyendepamodzi advertising: Level Capacity with backlog and Matching demand. It costs Tiyendepamodzi advertising K200 for every Kwacha of sales on any category of advertising backlogged (delayed for completion at a later date) for one quarter. If it costs Tiyendepamodzi advertising K2, 500,000 to hire and train an employee and K4, 500,000 to lay off an employee and the beginning of backlog in the first quarter is zero, which plan exhibits the least cost? Assume that quarterly demand pattern repeats from year to year. [10 Marks] TOTAL 25 MARKS

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