Question
Question I: Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the
Question I:Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.
Question II:Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
