Question is below

The scenario: The board of directors and the president of John Deere hired you as a consultant to look at their line of consumer products and lawn equipment.

They are aware the demographics of home ownership are changing and they would like to position their entire consumer product line to address address (address each of the groups below within your assignment):

Older consumers who are just retiring at the rate of 10,000 potential consumers per day

Changing ethnicity of homeowners from Caucasian to Afro-Americans and Hispanics

Market to female buyers

International market

Specifically, your consultant assignment is to create strategies that RETAIN the current consumers that are traditionally Caucasian males and EXPAND the consumer marketing to sell all the products/services to new buyers.

A strategy (be specific) to appeal to each of the target groups that the organization wants to appeal to.

oOlder consumers who are just retiring at the rate of 10,000 potential consumers per day

oChanging ethnicity of homeowners from Caucasian to Afro-Americans and Hispanics

oMarket to female buyers

oInternational market

Can you combine any of the strategies you described? Why or why not?

Do you recommend launching the strategies all at the same time or separately? Explain

Describe the benefits or implementing your strategy.