Question
Question is below The scenario : The board of directors and the president of John Deere hired you as a consultant to look at their
Question is below
The scenario: The board of directors and the president of John Deere hired you as a consultant to look at their line of consumer products and lawn equipment.
They are aware the demographics of home ownership are changing and they would like to position their entire consumer product line to address address (address each of the groups below within your assignment):
Older consumers who are just retiring at the rate of 10,000 potential consumers per day
Changing ethnicity of homeowners from Caucasian to Afro-Americans and Hispanics
Market to female buyers
International market
Specifically, your consultant assignment is to create strategies that RETAIN the current consumers that are traditionally Caucasian males and EXPAND the consumer marketing to sell all the products/services to new buyers.
A strategy (be specific) to appeal to each of the target groups that the organization wants to appeal to.
oOlder consumers who are just retiring at the rate of 10,000 potential consumers per day
oChanging ethnicity of homeowners from Caucasian to Afro-Americans and Hispanics
oMarket to female buyers
oInternational market
Can you combine any of the strategies you described? Why or why not?
Do you recommend launching the strategies all at the same time or separately? Explain
Describe the benefits or implementing your strategy.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started