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Question Mike has started a job at Steamy's Soup for the Soul which manufactures canned soups in the Caribbean. While Mike loves the new job,
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Mike has started a job at Steamy's Soup for the Soul which manufactures canned soups in the Caribbean. While Mike loves the new job, he has been having a very difficult time creating advertising content that is able to result in increased brand awareness and sales for his company. Outline how Mike can develop an effective integrated communications and promotion program to achieve his desired results. (20 marks)
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