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**Question no.1: If a business company decides to store their client's information in a database. Is this step will improve their client relationship management? Explain
**Question no.1: If a business company decides to store their client's information in a database. Is this step will improve their client relationship management? Explain your answer with one practical example? **Question no.2: Needs and wants are two essential concepts for marketers. Focusing on customer needs only can create a negative situation; explain? Focusing on customer wants only can create a negative situation, explain?
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