Question one

11-Financial rewards are also called perks, fringe benefits or benefits in kind. *

A-True

B-False

12-Distribution channel can be direct through an agent. *

A-True

B-False

13-Increasing the productivity of resources will lower the costs of production but may require the replacement or re-training of labor.

A-True

B-False

14-A business will want to know about the different types of consumers who buy its products so it can develop product features, packaging and promotions that will appeal to them.

A-True

B-False

15-The marketing mix refers to the combination of all the activities involved in the marketing strategy of a product by an organization.

A-True

B-False

16-The first stage in the recruitment process is the interview.

A-true

B-False

17-Total cost is equal to Price x quantity of goods sold.

A-True

B-False

18-Plotting data on costs can help decision making in business.

A-True

B-False

19-A market-oriented business will always research the development and production of a new or improved product.

A-True

B-False

20-Vehicle livery is an example on public relations.

A-True

B-False

21-Personal selling are the letters and emails containing promotional messages, discounts and other offers that are delivered to target customers.

A-True

B-False

22-Physical distribution involves choosing the most effective method of transport.

A-True

B-False

23-Funding of football games or public events is known as Donations.

A-True

B-False

24-Secondary research involves field research by gathering data directly from existing or potential consumers and from monitoring their buying behavior

A-True

B-False

25-If TR>TC then the company is incurring losses.

A-True

B-False