Question One:

As a follow up to the situation analysis and identification of the industry key success factors, develop an effective, practical competitive strategy for Steinhoff going forward. Your recommendation should include a new strategic intent for the organisation as well as generic, growth and grand strategy. In addition, attention should also be paid to issues of ethics, corporate governance and engagement.

Question Two:

In the same vein, develop an effective, practical resource-based strategy for Steinhoff going forward.