Question:

Social media campaign: Design a relevant social media campaign for the NBS-Books based on the two social media channels that the business would like to pursue (refer to the case study). You are required to do the following:

Provide a summary of the campaign (be creative and original).

Discuss 2 advertisements for the two social media channels based on your campaign idea.

Describe the social media advertisements that you have created for the SMME and explain your design reasoning.

Make specific recommendations in terms of how NBS-Books can further expand on the use of social media.

CASE STUDY :

Neverending Bookshop (NBS) NBS is a small business situated in Primrose, Germiston. It was established in 2004 by Michelle du Bruyn with the aim of providing affordable reading to everyone. Services include buying and exchanging of books, Pargo pick-up point as well as editing and proofreading by a qualified copy editor. Thus far, Du Bruyn has achieved success, but her goal is to maximise its exposure and reach. The business relies on word of mouth and uses WhatsApp and Facebook to communicate with existing and potential clients. The business also has a website and customers are directed to bidorbuy to make a purchase. See the following links to view their current website and Facebook page: Website - https://neverendingbookshop.wixsite.com/neverendingbookshop Facebook - https://www.facebook.com/Neverendingbookshop/ In the next few months, Du Bruyn plans to work on the following aspects to achieve her goal: To make the website more engaging and enhance searchability To enable customers to purchase directly from NBS To take advantage of mobile and e-mail marketing To expand the online community using Instagram and Twitter Du Bruyn is determined to achieve her goal. She has hired you as a digital marketing specialist to assist her and suggest creative ways of increasing the online presence of her business, especially in response to the COVID-19 pandemic.