Question
Answer the following questions in reference to the case- Voice war: hey google vs. Alexa vs. Siri - https://www.acetechbc.ca/wp-content/uploads/2019/03/Voice-War-Hey-Google-vs.-Alexa-vs.-Siri.pdf Considering the three companiesGoogle, Apple,and Amazon,
Answer the following questions in reference to the case- Voice war: hey google vs. Alexa vs. Siri - https://www.acetechbc.ca/wp-content/uploads/2019/03/Voice-War-Hey-Google-vs.-Alexa-vs.-Siri.pdf
- Considering the three companiesGoogle, Apple,and Amazon, which of these companies is best and weakest positioned in the market. Justify your choice through a logical explanation. (10 marks )
- Make an opinion aboutGoogle's strategy in voice. How can google make money from voice? If voice increasingly replaces visual search on phones and PCs, what would be its impact on Google's business model. ( 10 marks)
- Differentiate Google's strategyfrom Amazon and Apple. ( 10 marks )
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
