Question

Specialty stores and Department stores had the greatest changes in market share as the target segment ages. What do channels such as direct mail and manufacturer owned stores do to capture market share that this demographic trend suggests is available?

Where Older Women Shop for Clothes, 2015

Market Share Reporter

Market shares are shown for the 12 months ended March 2015.

45-5455-6465+%%%Specialty stores 30.00 26.00 22.00 Department stores 17.00 22.00 3 7.00Off-price retailers 13.00 12.00 11.00 Mass merchandisers 12.00 10.00 9.00 National chains 12.00 14.00 12.00 Direct mail/e-commerce pure play 5.00 6.00 9.00 Manufacturer owned stores 2.00 2.00 2.00 Warehouse clubs 2.00 2.00 2.00 Other 6.00 7.00 7.00