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Question- Suppose you are introducing a new producta hair gel that will temporarily turn straight hair curly till the next hair wash. How would you

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Suppose you are introducing a new producta hair gel that will temporarily turn straight hair curly till the next hair wash. How would you segment the market? What criteria would you be looking for to determine whether the segment you choose to target is worth entering?

(Please give typed answer with detail, i will like that)

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