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QUESTION Taking into account the synergistic nature of leadership, a marketer cannot be an expert at only applying the 7 Ps to marketing strategies to

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Taking into account the synergistic nature of leadership, a marketer cannot be an expert at only applying the 7 Ps to marketing strategies to create influence and value.

The marketer must be able to influence performance as well, by relating the 7Ps to the ICE leadership attributes. Based on the above, discuss the various leadership styles and the influence of leadership on marketing performance in an organisation of your choice.

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