Companies make distribution choices about their manufacturers, intermediaries, and end users of products. These decisions impact both the price and cost of the products.

1. Does it matter to sustainability and value creation if the end user has a relationship with the manufacturer?
2. Reflect on the AGRI Venture.
   1. Would tracing the product back to the farmers create prosperity chains? Why or why not?
   2. Does the product or product mix matter to whether a prosperity chain can be created?