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Question The distinction between the terms sales and marketing are as many as there are authors writing about the topics. Find at least three books
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The distinction between the terms sales and marketing are as many as there are authors writing about the topics. Find at least three books devoted to the sales and marketing area and compare the definitions of these two terms in each book. How would you define the difference between sales and marketing? Why do you think the HSMAI is titled as it is, rather than as the Hospitality Marketing and Sales Association International (HMSAI)?
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