Question

The process of monitoring and analysing the external environment of a company is called ________.

Select one:

a.Marketing research

b.Macro analysis

c.Environmental scanning

d.Organisational analysis

This unit favours a marketing concept that includes a focus on ________.

Select one:

a.High sales

b.Customers

c.Exchange of value

d.Competition

The latest (2013-2015)top-rated risk according to Ernst and Young is ________.

Select one:

a.Macroeconomic risks

b.Market risks

c.Cost cutting and profit pressure

d.Pricing pressure

The extension of PEST to PESTEL recognised the increasing importance in international markets of what?

Select one:

a.Economics and Legal Considerations

b.Social behaviours

c.Environmental issues and Legal considerations

d.Ethics and Legal considerations

Reliable source of information for a PESTEL analysis include:

Select one:

a.Blogs by financial experts

b.Newspapers

c.PESTEL analysis websites

d.None of the above

Porter's Five Forces is a tool used to assess the micro environment. Which of the following is NOT one of the five forces?

Select one:

a.Potential entrants

b.Industry Competitors

c.Suppliers

d.Customers

Which of the following is a means to ensure employees buy into the strategic vision of an organisation?

Select one:

a.Always put the needs of the customer first

b.Train employees to operate efficiently

c.Foster two-way communication

d.Communicate your USP consistently externally

Which of the following is not a means to inspire a positive and collaborative culture?

Select one:

a.Select committed leaders.

b.Share the company vision.

c.Empower managers to supervise employees.

d.Reward staff and actively engage them with processes

Which approach to marketing is best?

Select one:

a.Sales

b.Product

c.Consumer

d.It depends on the market and strengths of the company...

When evaluating or conducting research it is ethically important that:

Select one:

a.The data is a good fit for your research question

b.There were enough respondents to make justifiable conclusions

c.Enough resources were allocated to the research

d.Participants were fully informed of the research