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Question : Think of a radio channel which failed . Now identify possible consumer behaviour issues that dictated the demise of the channel (marketers had
Question : Think of a radio channel which failed . Now identify possible consumer behaviour issues that dictated the demise of the channel (marketers had wrong judgment on these behavioural issues) and also demonstrate your in-depth analysis of the consumers' behavioural issues concerning the brand.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
