Question
QUESTION THREE [25] Marketing planning is an attempt to develop strategies by which to build on an organisation's strengths, while coping with its weaknesses. Marketing
QUESTION THREE [25] Marketing planning is an attempt to develop strategies by which to build on an organisation's strengths, while coping with its weaknesses. Marketing planning is part of strategic planning, which not only involves marketing, but also the fit between organisation's operations, finances and human resources. Elaborate on the strategic marketing planning process.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
