QUESTION THREE

Adwapa is the head of Casa Financial Services which provides financial services to the people of Ghana and outside Ghana. In 2017, when the company was incorporated, Adwapa hired the services of two IT personnel who designed a web page for Casa Financial Services. One year after the web page was launched, Adwapa noticed that the expected revenue increment with the launching of the web page has not been achieved. When the IT personnel designed the webpage, they stated all the financial services provided by Casa Financial Services in text. Adwapa is worried because the feedback they get from clients who use the webpage is not encouraging. They complain the page is boring. Adwapa has recently recruited three graduates from the University of Professional Studies, Accra (UPSA). She has tasked them to identify the problem with the webpage and come out with the best solution to help Casa Financial Services achieve its revenue increment objective. Adwapa has promised that the person who presents the best solution will receive a bonus of GH20,000. You happened to be one of the three graduates.

Required

a. What problem (s) can you identify with the web page?

b. Explain six (6) attractors that can be used to solve the problem.