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Comprehensive models of consumer behaviour have three important components. These are: Endogenous, product related and company related components. Psychological, physiological and market related. External,

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Comprehensive models of consumer behaviour have three important components. These are: Endogenous, product related and company related components. Psychological, physiological and market related. External, internal and the decision making process. Exogenous, endogenous and product related components. Reliability measures, market conditions, and product related components.

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