Question: What comment or reply will you give in the statement below?

Let's first define what do we mean by big data. The term big data was first coined in 2005 by Roger Mougalas where he defined it as "a large set of data that, at the time, was almost impossible to manage and process using the traditional business intelligence tools available".

For Coca-Cola Company (Coke) they call it the "Black Book". The Black Book contains detailed data about specific customer preferences across ~600 different flavours that make up an orange juice. This Black Book also includes relevant data about their supply and inventory, production, and other external factors that may significantly impact the company's performance against their goal.

Thanks to their Black Book, Coke executives can easily make business decisions to mitigate any associated risks in creating our classic Coke. By correlating the consumer profile to each batch of raw juice, it's like business on autopilot for success. This is why big data continues to play a very important role in the company's goals.