Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Question:Propose three different sales promotion ideas you believe would lead customers back to Sears. When choosing your promotions, consider the type of buyer you wish

Question:Propose three different sales promotion ideas you believe would lead customers back to Sears. When choosing your promotions, consider the type of buyer you wish to attract, as shown in Exhibit 16.4 on page 308 of your textbook. State specifically the type of buyer each sales promotion would likely draw. Explain your answers.Different sales promotion ideas include: -Google Promotions- free gifts -free samples - discounted prices - joint promotions - vouchers and coupons- Social Media Contests and Giveaways- Fair-Trade, Made in the USA, and Cause-Related Products- Buy One, Get One Free- Customer Loyalty Programs

image text in transcribed
Propose three different sales promotion ideas you believe would lead customers back to Sears. When choosing your promotions, consider the type of buyer you wish to attract, as shown in Exhibit 16.4 on page 308 of your textbook. State specifically the type of buyer each sales promotion would likely draw. Explain your answers

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Consumer Behavior Buying, Having and Being

Authors: Michael R. Solomon

11th edition

978-0133451153, 133450899, 133451151, 978-0133450897

More Books

Students also viewed these Marketing questions