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QUESTIONS 1. How does the communications' feedback that TV shows' writers and producers (the com- munications' sources) receive throughWeb sites likeTWOP differ from input derived

QUESTIONS

1. How does the communications' feedback that TV shows' writers and producers (the com- munications' sources) receive throughWeb sites likeTWOP differ from input derived from conventional fan mail and standard TV shows' ratings?

2. Should television programmers and producers consider the comments viewers post on

TWOP in designing future broadcasts? Why or why not?

3. For a TV show of your choice, apply the concept of source credibility (as discussed in Chapter 9) to current viewer comments posted on TWOP.

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