1. If you were a consultant for Filmhouse, how would you advise Kene Mpkaru regarding his next moves in Nigeria? 2. What specific aspects of the country are positive for the company? What factors are negatives? 3. How would you deal with the wealth gap in the country? 4. Would you advise Filmhouse to concentrate on Nollywood productions, or would you try to attract Hollywood movies? Nigeria In the Imternational Spotlight Located in western Africa. Nigeria is situated between the ash-Sham (ISIS)-West Africa, reside in the northeast of countries of Benin and Cameroon on the Gulf of Guinea. Nigeria. Both aim to replace the Nigerian government with an The Niger River, perhaps the most important river in west- ern Africa, flows into the country through Niger and emp- gional military targets in order to expand their foothold on the ties into the Gulf of Guinea. The total land mass of Nigeria region. Boko Haram has killed tens of thousands of Nigerians is slightly larger than twice the size of California. Its natural resources include natural gas, petroleum, tin, iron ore, coal, activity associated with Western society. Additionally, the limestone, niobium, lead, zinc, and arable land. The climate country still struggles with infant and maternal mortality and is tropical in most of the country, although the northern has the highest number of deaths due to AlDS globally." portion of the country is quite arid." The British empire controlled a majority of Africa and, You Be the International Management Consultant specifically, Nigeria from the early 19th century until the end of World War II. Nigeria gained its independence in 1960, but its politics consisted of military regimes and numerous coups. company's presence in the country. Although the movie in- Military rule continued until the adoption of a new constitu- dustry in Nigeria currently consists of viewers watching mov- tion in 1999, which transitioned the country's government into a civilian one. Since this transition, the political environ- ment has been relatively stable, consisting of legitimate and regular elections. The country is, however, still feeling the ef- fects of the four decades of corruption and mismanagement. With over 203.4 million people and a growth rate of 2.5 percent in 2019, Nigeria is Africa's most populous nation and one of the fastest growing. Population projections indi- cate that the nation will grow to nearly 400 million by 2050, becoming the world's fourth most populous country. The official spoken language is English, due to Nigeria's history as a part of the British empire. The country is incredibly Option was a high-end theater that included a full dining expe- diverse, with more than 250 ethnic groups. Religiously, Nigeria is split evenly between Muslims and Christians. This spiritual division has led to significant unrest and civil wars from the time of its independence until recent history. The country's population is younger than most. Nigeria faces the difficult challenge of harnessing the potential of its young population (median age of 18.3 years in 2018) to boost eco- nomic development, reduce widespread poverty, and channel individuals into productive activities instead of ongoing reli- ous and ethnic violence. Wealth inequality is especially pro hounced in Nigeria, leaving a large gap between the "haves" and have nots." With a GDP per capita in 2018 of US$2.100, over 0 percent of the country's population lives below the poverty he. Nigeria's total 2018 GDP stood at US$409 billion and has been experiencing a slowing, but still steady, economic growth. In 2018, the economy expanded by just over 2 percent. Nigeria still faces major challenges. Two large terrorist ecups, Boko Haram and the Islamic State of Iraq and Islamic state under Sharia law and attack both civilian and re over the last decade, violently targeting any political or social 59.60 The Nigerian owner of the Filmhouse Cinemas franchise, Kene Mpkaru, has announced a significant expansion of his ies in their homes, Mpkaru believes there is growth potential for in-theater watching Mpkaru has some expertise in the movie theater business; prior to owning his Nigerian fran- chise, he worked for a European franchise and oversaw sub- stantial expansion. Currently, Filmhouse has 9 movie theaters in Nigeria, and the company plans to open 16 additional loca- tions. The greatest challenge to doing business in the country is the relatively low purchasing power of the consumers, with more than 60 percent of the population living below the pov- erty line. Prior to Filmhouse, Nigeria's main movie theater rience, costing approximately USS40 per ticket." Nigeria has built a film industry of its own in recent years. The country's movies, generally shot with very small budgets, are often released directly to DVD. This industry, referred to as "Nollywood." accounts for approximately 1.5 percent of the nation's GDP, or US$7 billion. For Filmhouse, this domestic industry could serve as an attractive expansion vehicle." 56 Questions 1. If you were a consultant for Filmhouse, how would you advise Kene Mpkaru regarding his next moves in Nigeria? 2. What specific aspects of the country are positive for the company? What factors are negatives? 3. How would you deal with the wealth gap in the country? 4. Would you advise Filmhouse to concentrate on Nollywood productions, or would you try to attract Hollywood movies? wond map beckgiound with