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Questions: 1. What is Smart's competitive advantage/main attributes? Brand promise? And Positioning? 2. How does the Smart compare to the Honda Element, Scion iQ, Kia
Questions: 1. What is Smart's competitive advantage/main attributes? Brand promise? And Positioning? 2. How does the Smart compare to the Honda Element, Scion iQ, Kia Soul, or Fiat 500? Are these models targeting the same consumers as the Smart? Explain the segments and the targeting strategy used by Smart? 3. Which distribution system should Smart rely on if it will be re-introduced in the Egyptian Market recently? Will it have a chance to survive in the Market? Justify your answer. 4. Evaluate Smart USA's social media strategy. Discuss what additional. channels /Promotions and strategy you would recommend. Justify your answer. 5. Recommend a new pricing strategy and price range for the car in Egypt? Justify your
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