Questions

1 What recent Stuff DOT actions have added to its user-friendliness?

2 (a) Who are Stuff DOT's major competitors and (b) what point (s) of difference should StuffDOT use to distinguish it self from them?

3 How should Stuff DOT be marketed so that it becomes an integral part of everyday life?

4 How can the team create "buzz" for Stuff DOT and grow its user base most effectively (a) using social media platforms (like Facebook and Twitter) and (b) using its own website?

connect MARKETING Video 16-5 StuffDOT Video Case kerin.tvlcr6e/v16-5 with the expanding universe of Coming from a rewards and loy- While the young social network is constantly alty background, I often wondered changing, its beginnings in 2013 offer a valuable case how to combine the best of rewards study social media," says Jennifer Katz, StuffDOT's VISION, BRAND NAME, founder and chief executive officer of StuffDOT, Inc. AND LOGO Further, it seemed really unfair that only a few people were benefiting from all the content millions of people were providing for free online. I believe the individuals creating all this online content de- serve to benefit from their efforts," says Katz StuffDot is designed to be the all-in-one site for online shopping and sharing. StuffDOT's vision is to reward users for what they are already doing online. Most other sites tend to keep all the affiliate fees and commissions stuff Thinking about this, one day our marketing director came into a meet- ing and explained how a really cute anchor bracelet that she posted on a Share, Shop, Earn! edge, that a firm has developed a plat- social sharing site went viral. But now she faced a six-week backlog to purchase it. So we all said, if she made a commission on social media are the same people who are rewarded for it every anchor bracelet that was sold because of that one In addition, the StuffDOT team has added coupons and post, she could have bought five. Right then and there, loyalty elements that broaden its reach, as well as its value StuffDOT was born." explains Katz. DOT for themselves. StuffDOT, however enables users to benefit from all this online shopping and sharing. This is the first time, to StuffDOT's knowl form where the people posting to to merchants. 424