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Questions 1 . Why has IDEO been so successful? 2 . What is the most difficult challenge it faces in con - ducting its research
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Why has IDEO been so successful?
What is the most difficult challenge it faces in con ducting its research and designing its products?
In the end, IDEO creates great solutions for companies that then receive all the credit. Should IDEO try to cre ate more brand awareness for itself? Why or why not?
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Management
Authors: Chuck Williams
4th Edition
978-0324316797, 0324316798
