Questions for Discussion of Video Exercise "Numi Organic Tea":

1. Describe Numi's product line in terms of the four P's of marketing: product, price, place, and promotion. Describe each P separately.

2. Incorporating product, price, place, and promotion into the strategic marketing management framework, enunciate the market positioning of Numi's product line.

3. Does this market positioning is well supported by the company's segmentation and targeting practices? Explain your answer.