Questions Provide answers to all of the questions below: 1. Outline two ways of processing market research data. 2. Outline the term standard deviation and its use in analysis of market research data. 3. Outline the use of correlation analysis in market research. Give an example to illustrate your answer. 4. Explain two issues that should be considered in the design of a market research project to ensure that budget constraints and limited resources are met. 5. Outline three differences between qualitative and quantitative research. In your answer, include one difference for each of the following: market research objectives sample size data collection and analysis methods. 6. Explain the importance of sample size in market research. 7. Discuss two common approaches to determining sample size and the merits or otherwise of the approach. 8. Outline how hypotheses are developed and used in market research. 9. Explain why market research is beneficial for growing a business. Give two examples to illustrate your answer. 10. Outline the use of a questionnaire as a survey instrument in market research. In your answer: Explain how a questionnaire can be used as part of market research. Explain the importance of testing a questionnaire prior to using it. 11. Discuss three advantages and disadvantages of focus groups in market research. 12. Outline the key steps in a policy and procedure development process. 13. Identity two methods of consulting with stakeholders within a project. Compare and contrast each of the methods you identify.

14. Outline PERT and CPM project management techniques and explain the different circumstances in which they are best used. 15. Compare and contrast two methods that can be used to measure project outcomes and progress and provide example to illustrate your answer. 16. Explain two different methods that an organisation can use to engage consultants for market research.