Questions Provide answers to all of the questions below: 1. Explain what is meant by convergence in marketing. 2. List two characteristics of convergent approaches to marketing communication 3. Provide three examples each of traditional and digital marketing approaches by completing the table below: Traditional approach Digital approach 4. Explain the customer's role in convergent marketing. 5. Describe the impact of convergence on the following traditional marketing approaches, by completing the table: Traditional Impact of convergence marketing approach Broadcasting such as television or radio Print, such as newspaper advertisement Direct mail. such as flyers Telemarketing for example telephone calls