Questions to answer who is the target audience? What did you do to determine who your target market will be$?($Page $304)$ Figure A$\mathrm{.}1$ Also in Chapter $3.$ Identifying Target AudiencesWhat platform$($s$)$ will be used and why?$($Page $305)$ Example $308-309$ Also in Chapter $5.$ Social Media Platforms and Social Networking SitesHow will content be developed? $($Page $309)$ Example $309$Also in Chapter $5.$ Social Media Platforms and Social Networking SitesWhat are the SMM Planning exercises you will use? $($Page $314)$ Example $314$ Also in Chapter $4.$ Rules of Engagement for SMM and Social Media Governance. How are you going to monitor the SMM activities?$($Pages $288)$ Example $312-313$ Also in Chapter $12.$ Social Media Monitoring and Management ToolsWhat type of budget will be needed for the SMM plan? $($Page $290)$ Example $314$What is the return on investment? $($Page $291)$ Example $314$ Also in Chapter $12.$ Social Media Monitoring and Management ToolsWhat personnel will be involved in the implementation of the social media plan? $($page $266)$ Example Figure $13\mathrm{.}7$Also in Chapter $13.$ Managing and Staffing the Organization for Social Media Marketing