Questions:

1. What are prominent trends during the pandemic in physical retailing? Digital retailing?
2. Amazon is considered the most valuable online retailer. Why would a company so successful in digital real seek to enter the more traditional "brick and mortar" space? In your opinion, what was the impact of this strategic decision during the pandemic?
3. Consider Amazon's key developments along its evolution. What limitations existed to a purely online sales model? What role did Amazon' service innovations play to bridge the divide between modalities?