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Questions What is the target market of Blue Sly Surf Shop? On what basis has Blue Sly segmented and targeted its customers? How does Blue

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What is the target market of Blue Sly Surf Shop? On what basis has Blue Sly segmented and targeted its customers? How does Blue Sky differentiate itself relative to its competition? Explain.

How has Blue Sky achieved long

-

term success with minimal advertising? Explain.

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