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Question:u A new SMARTPHONE launched on the market which is new and unique in the market and the brand is new in the market. Create
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- A new SMARTPHONE launched on the market which is new and unique in the market and the brand is new in the market. Create brand identity for the smartphone using both AAKER FRAMEWORK & KAPFERER IDENTITY PRISM.
- the brand portfolio of HUL using the brand evolution grid. identify the brand positioning in the grid
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Customer Service Career Success Through Customer Loyalty
Authors: Paul R. Timm
6th edition
133056252, 978-0132553001, 132553007, 978-0133056259
