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Quickly need help with the following. Thank you. Many multinational companies market products under different brand names when conducting business overseas. For example, Unilever's Axe
Quickly need help with the following. Thank you.
Many multinational companies market products under different brand names when conducting business overseas. For example, Unilever's Axe Body Spray (United States) is called Lynx in the United Kingdom and Australia.
- Research some of your favorite brands (or products that you buy on a regular basis)
- Identify 3 brands/products and how the parent company uses the alternate product names when conducting business in foreign markets
- As the research is finalized verify that your assignment includes information on:
- The parent company,
- Foreign country
- Brand/product
- Name in United States and foreign country
- In closing identify and explain two reasons why a company might use a different brand name abroad
Begin this assignment by researching three products and developing it.
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