Rachel Price, The Balancing Act Now click on the PRICE tab and move the slider bar to the price that you think makes the most sense for this target segment of SCHOOL CHILDREN. Keep in mind the average purchase price target for this segment is $24. That means people could either pay a lot more or much less for their backpacks. click to advance segments Costs and Margins backpack Production Cost per Unit Margin per Unit: Distributor Profit Margins Direct: $14.00 $-14.00 $-14.00 competitors Pricing Set Unit Price Unit Price: channels confirm changes price $0.00 advertising discard changes price h