Randy Appliance Company has traditionally used a large number of small wholesalers to distribute its products to appliance retailers. One of the larger wholesalers, EJH Wholesaling had been distributing Randy's products for over 30 years, when Randytold them that EJH would not be distributing Randy's products in the future as part of Randy's channel redesign strategy. EJH decided to take Randy to court saying the termination violated their distribution agreement and Canadian franchise law. EJH has been getting support in the lawsuit against Randy since these retailers feel that they would get less attention and service from Randy without an intermediary like EJH.

Evaluate the use of power in this channel relationship?