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Rarely are services offered the same from one customer to the next. A stylist may see many clients in a day, each will leave with

Rarely are services offered the same from one customer to the next. A stylist may see many clients in a day, each will leave with a different haircut. This example most closely relates to what characteristic of services.

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4

options:

Variability

Inseparability

Intangibility

Perishability

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