Rates & Availability

$2,530,000$

Review Itinerary

$470,500$

Guest Info

$141,000$

Confirmation

$119,580$

Conversion Funnel of Hilton Hotels Website

Revenue: $$50,196,210$

Room nights: $275,655$

$1.$ You believe that if you offered a $10\%$ discount on all bookings, the conversion rate would increase to $5\mathrm{.}5\%.$ Would this increase or decrease revenue? How much?

$2.$ You believe that if you offered a $15\%$ discount on all bookings, the conversion rate would increase to $7\%.$ Would this be a profitable action if the gross margin on booking $($before the $10\%$ discount$)$ is $50\%?$