RBC Royal Bank wanted to evaluate the financial value of its substantial personal customer base to determine which type of customers were the most valuable to the bank. To do this, the bank looked at revenues and expenses from each of its financial products, including loans and credit card usage. To identify and then analyze this information, the bank utilized the MIS analysis technique called ________.

Select one:

a. Data warehousing

b. Marketing research

c. Probability sampling

d. Data mining

e. Market basket analyzing

Through ________, a firm tries to guarantee that its brand will appear at or near the top of lists of typical search phrases related to its business.

Select one or more:

a. Cost per impression pricing

b. Conversion rates

c. Search engine optimization

d. Search engine analytics

e. Predictive analytics