RBC's IMC Goes Younger Activity 1 What suggestions do you have for RBC to attract younger consumers? Broadcast media (Tradio) Out of home media Personal seling Point of purchase (displays. packaging Print meda (newspapers magazines Target audience Public relations publicity Word-of-mouth Events and sponsorships Interne interactive Direct marketing Sales promotion Product placements (TV and movie) RBC's IMC Goes Younger Activity 1 Work in teams of 4 Visit the website What forms of communication are being used? Do they have any special promotions on their website? What do the images used on the website tell you about their target audience? Using the diagram of communication tools, what forms of advertising does do they presently use