Read about the following product and then answer the question related to SWOT Analysis Opportunities and Threats that follow.

Keurig KOLD Drinkmaker, a homebrew soda machine from the famous maker of single-serve coffee pods and machines.

Product Information:

Retail Price for Machine:$300

Retail Price for Pods: $12 for 4 pods (each pod makes one 8 oz. beverage)

Description: All your favorites, fresh-made at the push of a button. Makes sodas, seltzers, iced teas, craft sodas, flavored waters, sports drinks, cocktail mixers, and more. New KOLD pod makes sparkling and still 8 oz.drinks, most with 100 calories or less. Beverages are chilled to an ideal temperature, about 39 degrees Fahrenheit, and perfectly carbonated with no CO₂canister. The machine works with pods that will contain syrup for a specific soda, say, Coca-Cola, Sprite, or Fanta (so you can't mix your own flavors), as well as a chamber with carbonated beads. Unlike the well-known SodaStream machines, the fizz comes from the pods, rather than a carbonator in the appliance. Note: Keurig coffee machine sales are declining and so are soda sales in the U.S.

Question to Answer:Describe 2 external opportunities and 2 external threats that Keurigmay face related to the above product.