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Read and review Chapter 6 of the Rothaermel text paying special attention to the Chapter Case (p. 222-223), along with the M6 Content Guide. First,

  • Read and review Chapter 6 of the Rothaermel text paying special attention to the Chapter Case (p. 222-223), along with the M6 Content Guide.
  • First, explain your view on why JetBlue was unable to sustain its strategy.
  • Next, in your responses to fellow classmates determine which different strategies JetBlue could have used to help sustain its strategy.

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