Read "Case 5 - The Hunt Room: Change the Concept or Just the Dcor?" from the Case Studies section in the back of the textbook.

Imagine that you have been asked to join a group of marketing consultants. You have been hired by Jimmy Johnson, the general manager of the Rolling Hills Country Club, to determine a marketing strategy for increasing sales at The Hunt Room. Working with your team, research and develop two possible concepts for Jimmy to consider as part of his revitalization and possible rebranding of The Hunt Room. You will need to cite three references for the project, not including the textbook.

One of the group's options must be a completely new branding strategy for The Hunt Room. For each of the two concepts, provide details related to dcor, menu, price points, target audience, cost of implementation, and figures illustrating projected return on investment (ROI) for each concept.

Pitch your strategy for that addresses the following points:

1. Outline the factors Jimmy should consider before making his decision. Include discussion related to specific information Jimmy should seek.

2. Explain the process your team used to determine potential concepts for The Hunt Room. Include specific details related to how the group narrowed the focus to the two proposed concepts.

3. Present the new branding strategy and the second concept strategy you have devised for The Hunt Room. Include specific details related to dcor, menu, price points, target audience, cost of implementation, and figures illustrating projected return on investment for each concept.