Question
Read Chapter 5 of the textbook Marketing 13 from Lamb, Hair, and Mcdaniel. Discuss the impact of multinational firms on the world economy with at
Read Chapter 5 of the textbook Marketing 13 from Lamb, Hair, and Mcdaniel. Discuss the impact of multinational firms on the world economy with at least 250 words in length and 2 references. One from the textbook and one from a peer-reviewed journal article (not Wikipedia, google, etc).
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
