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READ: KPJ Healthcare: the first 30 years Zizah CheSenik,Rosmah MatIsa,NorehaHalid,AdlinMasood,Soo-WahLow,Khairul AkmaliahAdham Publication date: 10 October 2013 Issue publication date: 10 October 2013 QUESTION: Demand forecasting

READ: KPJ Healthcare: the first 30 years

Zizah CheSenik,Rosmah MatIsa,NorehaHalid,AdlinMasood,Soo-WahLow,Khairul AkmaliahAdham

Publication date: 10 October 2013

Issue publication date: 10 October 2013

QUESTION: Demand forecasting seems to be the centerpiece of KPJ Healthcare Group's growth strategies for the future as evidenced by such words as "demand is expected to decrease or grow" and "forecasted to increase...". Assume you are the consultant of KPJ's management team.

b) Recommend to the group any demand forecasting method that you suggest being the most appropriate for forecasting with precision the level of market expansion.  

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