Question
read: Prihono, O. F., & Sari, P. K. (2019). Comparisonanalysis of social influence marketing for mobilepayment using support vector machine. Kinetik(Malang),4 (4), 367-374.doi:10.22219/kinetik.v4i4.921 Then answer
read: Prihono, O. F., & Sari, P. K. (2019). Comparisonanalysis of social influence marketing for mobilepayment using support vector machine.Kinetik(Malang),4(4), 367-374.doi:10.22219/kinetik.v4i4.921
Then answer the following questions:
- Explain the three (3) performance metrics used in the study?
- Why did GOPY achieve the greatest influence and each for mobile payment?
- Why are this study results important for marketers developing mobile campaigns?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
