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Read the article and answer the qustions https://www.ft.com/content/81bec2c0-b847-11e5-b151-8e15c9a029fb a) GE Ventures, the venture capital arm of GE, is heavily engaged in Software and Data Analytics

Read the article and answer the qustions

https://www.ft.com/content/81bec2c0-b847-11e5-b151-8e15c9a029fb

a) GE Ventures, the venture capital arm of GE, is heavily engaged in "Software and Data Analytics" start- ups, with the aim to close a strategic gap within GE and get familiar with new capabilities. 1) Please name the type of corporate venturing model pursued by GE Ventures and explain it in detail. 2) Furthermore, please name and briefly explain the three main strategic motives of the model - are the motives in line with GE's strategy? 3) How would you position the investments made by GE Ventures according to the Christensen Map? Briefly explain your answer. 4) Finally, please sketch and explain the Christensen Map, apply it to GE Digital and briefly explain your answer.

b) GE is about to launch "Predix", a software platform for managing and analyzing industrial data. You are asked by the top management team to advise them on how to best leverage the developed innovation for rapid scale-up. Please give brief but clear advice to the top management team of GE on what to do.

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