1. Read the Article Route 11 Potato Chips finds success as a cult favorite in a fiercely competitive market.

2. Route 11 Potatoes Chips has decided to expand and open a new production facility. There are three projects with three different locations for the factory. The file Route11Data.xlsx contains an aggregated summary of the inflow and outflows for each project over a horizon of 6 years. Also, there is a brief description of each location including potential project improvements. A Multi-Weighted Scoring Matrix is also provided in the file. Based on the article and in the information provided in the MS Excel file, please answer the following questions:

1. Assuming a MARR market of 15.5% and an inflation rate of 3.75% over the next 6 years, rank each alternative considering the financial criteria provided in the matrix (use a 1-3 scale, where 1 is the least liked alternative).

2. Based on the brief description of each alternative and based on the article your read, rank each alternative (and briefly justify your ranking) considering the strategic and operational criteria provided in the matrix (use a 1-3 scale, where 1 is the least liked alternative). Also, determine which criteria are strategic and which criteria are operational.

3. Would your rankings change if the potential design improvements for each alternative are implemented? Please include a printed copy of the changes made to the inflows and outflows based on those design improvements.