Read the attached article from the Wall St. Journal entitled:

This UPS CEO Preaches the Power of No.Answer the following questions:

1. Identify the Industry that UPS operates inand the main Competitors
2. Determine the External Factors that effect this Industry
3. Explain the CEOs new Strategy and how it deviates from the prior Strategy
4. Do you think this CEO possesses the competencies to lead the Company in a new direction ?

9:06 vl E